Published essay · The Good Men Project
Good Men Project: What Omar Afra Learned From Spending Millions on a Festival That Never Turned a Profit
In a new Good Men Project essay, Omar Afra reflects on the ambition, risk, and brutal math behind building large-scale independent festivals.
Good Men Project published a new essay on Omar Afra's experience building festivals that carried cultural impact far beyond their balance sheets. The piece looks at what it means to spend millions creating public-facing cultural infrastructure in a business where risk is often private, margins are thin, and success is not always the same thing as profit.
For Afra, the lesson connects directly to the arc from Free Press Summer Fest and Day for Night to newer work around live music economics, ticketing, and fan power. The essay is personal, but the problem is structural: the live event business asks independent creators to carry enormous risk while fans and artists are increasingly squeezed by consolidation, fees, and rising costs.
Read the full article at Good Men Project.